Challenge:

Create an engaging and shareable video to bring awareness to the Make it Work organization in addition to the important issues they are fighting for, including: equal pay, caregiving, maternity/paternity leave and work/life balance. 

Approach:

We created a short film starring Adrienne C. Wilson of Orange is the New Black emphasizing these issues with a comedic and entertaining style.

Result:

"Make It Work" received 250,000 views and 3500 social shares within 2 days of its release. "Make it Work" has also been featured on many popular networks and online publications including: MSNBCRefinery29takepart and Mommy Noire.