Inspire and encourage Equal Justice Works supporters to significantly increase their donations with motivational video content presented during the Equal Justice Work's annual gala.
People's Television produced three character-driven documentary style films that featured emotionally compelling stories of past Equal Justice Works Fellows. Each film was strategically screened in between speeches to bring the fellows stories to life.
Immediately following Tere Ramos' film, a $10,000 donation was received via the live "Text to Give" Campaign held over the course of the evening. Equal Justice Works raised an unprecedented 2.9 million dollars after the 2014 gala and had their most successful event to date.